Pepper is an online intimates brand specializing in bras for small cup sizes. I was asked to create a campaign containing direct mailing and social media for this growing, women-owned brand. As art director, I noticed their website included a strong visual identity that needed to be expanded across different mediums. I began my process by incorporating colors, fonts, copy, and other visual elements into each deliverable.
Pepper Intimates
Part 1: Social Ad
To begin the campaign, I created an Instagram ad to educate potential consumers about Pepper’s message. I took their brand statement and re-wrote it to be split over multiple frames and typographically designed with their two primary brand colors and complementary fonts. Simultaneously by reading the type and viewing product shoots, readers will be able to clearly understand the brand.
Lastly, I included an honorable feature of Pepper’s founder & creator Jaclyn Fu.
The next step in this campaign was to re-design their direct emailing layout. Whereas before Pepper’s emails lacked any branding or incentive, I created two email templates for new customers. For each email, I wanted to incorporate a call to action to increase customer loyalty. To further make their emails stand out I pulled branding elements such as the fire and “IBTC” sticker to add uniqueness and brand consistency.
Part 2: Email
Part 3: Direct Mailing
As Pepper is an online brand, for the final part of the campaign it felt essential to create physical deliverables for their audience. Starting with the PR box, I integrated their secondary “p” logo to mimic a bow with their primary logo on the side. This box design makes clear in any unboxing video what brand the influencer would be promoting. Upon opening the box, included are stickers pulled from branding elements and a complimentary tote matching the design of the box.
