of bad breath…
Silence the Roar of Bad Breath
My first encounter with a Listerine strip was in 6th grade, and it was unforgettable. The moment that tiny strip hit my tongue, it unleashed an intense wave of mintiness that was both exhilarating and overwhelming. It stung so much that I couldn’t help but open my mouth, panting like an animal trying to cool down, with my eyes watering as if I had just faced a fierce wind.
This campaign draws on that raw, almost primal reaction to Listerine's intense minty power. It’s not just a breath freshener; it’s a force of nature that tames even the wildest of mouths. The feline images will capture the moment right before the freshness takes over—a powerful, unfiltered response that’s as untamed as the breath it’s conquering.