Acure Wellness
I was asked to create a 30-second, kinetic-type ad for this vegan wellness brand. I chose to advertise their vivacious volume shampoo and conditioner because I use it for my hair care. My goal for this ad was to translate ACURE’s packaging into motion media, as it is what ultimately convinces consumers to trust the brand.
To begin, I chose an upbeat sound with a repetitive, strict beat to dictate the pace of each moving element. Secondly, I chose a type-writer effect for my type to complement and match the beat. Along with emphasizing the iconic blue, I created this ad to be as direct, informative but concise, and eye-pleasing as their packaging.
